Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14.1, Problem 14.4LR
Summary Introduction

To determine: The profit based pricing that a manager must utilize if he needs the percentage of firms resources to be utilized in profit

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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What profit-based pricing approach should a manager use if he or she wants to renect the percentage of the firm"s resources used in obtaining the profit?
How will the pricing strategy affect the overall marketing mix and customer perception of the product or service?
How does value pricing strategy affect the company's performance and how they benefit from this?
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