Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 14.1, Problem 14.4LR
Summary Introduction
To determine: The profit based pricing that a manager must utilize if he needs the percentage of firms resources to be utilized in profit
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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What profit-based pricing approach should a manager use if he or she wants to renect the percentage of the firm"s resources used in obtaining the profit?
How will the pricing strategy affect the overall marketing mix and customer perception of the product or service?
How does value pricing strategy affect the company's performance and how they benefit from this?
Chapter 14 Solutions
Marketing
Ch. 14.1 - Prob. 14.1LOCh. 14.1 - Prob. 14.1LRCh. 14.1 - Prob. 14.2LRCh. 14.1 - Prob. 14.3LRCh. 14.1 - Prob. 14.4LRCh. 14.1 - Prob. 14.5LRCh. 14.2 - Prob. 14.2LOCh. 14.3 - Prob. 14.3LOCh. 14.4 - Prob. 14.4LOCh. 14.4 - Prob. 14.6LR
Ch. 14.4 - Prob. 14.7LRCh. 14.4 - Prob. 14.8LRCh. 14 - Prob. 1AMKCh. 14 - Prob. 2AMKCh. 14 - Prob. 3AMKCh. 14 - The Hesper Corporation is a leading manufacturer...Ch. 14 - Prob. 5AMKCh. 14 - Prob. 6AMKCh. 14 - Prob. 7AMKCh. 14 - Prob. 8AMKCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VCCh. 14 - Prob. 4VCCh. 14 - Prob. 5VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How likely is the sales manager will be successful in the short term in cut the price as strategy to stimulate interest and convince other business operators to buy products from our company?arrow_forwardA firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if a) The marketing manager has no information about the matter at hand b) The marketing manager can only get all the information on the case from the sales agent c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction d) All of the above Please clearly explain your answerarrow_forwardThe target market generally determines the menu pricing strategies. mention the factors that a restaurants’ owner/manager must consider in order to determine the restaurant price list? and explain the restaurants’ pricing strategies?arrow_forward
- Let's say you have opened a new retail supermarket. You have two competitors, one 2 KM away, and the other 3 KM blocks away, from your store. Please explain, with two very clear reasons, what type of pricing approach will you adopt?arrow_forwardDescribe the basic market forces that are relevant to pricing and decision-making for companies. Include the following: What information would you want to have in order to make sound pricing decisions? With financial information, there is often some level of uncertainty and estimation. How would you explain any risk or uncertainty about information to senior management? How would you suggest monitoring and responding to competitors' pricing actions?arrow_forwardWhat is more important for a purchasing transaction, price, timing or quality?arrow_forward
- Select a basis for pricing your product (cost, demand, and/or competition). How will you know when it is time to revise your pricing strategy?arrow_forwardWhat is the relationship between gross variable costs, total fixed costs, average variable costs, and average fixed costs when the cost driver changes?arrow_forwardHow does price relate to value in the eyes of a customer?arrow_forward
- Who will least likely be involved in establishing standard costs for a company? a)the president b)the controller c)the factory administrator d)the marketing managerarrow_forward2. Customers take into account various factors beyond just the monetary value when evaluating the worth of a product or service. The concept of 'Total Value' involves considering the overall perceived benefits in relation to the overall perceived price. Demonstrate your understanding of this concept by discussing the following scenarios, and for each, assess the Total Benefits and Total Price a Customer may consider: A Vehicle A Haircut A Laptop A Degree A Shoearrow_forwardreview the topic below and include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that is confusing to you. -The advantages of marginal analysis and how to use it for price setting.arrow_forward
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