Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 14.4, Problem 14.7LR
Summary Introduction
To determine: If a firm wished to encourage the continuous purchase by the buyer throughout the year then the cumulative or the noncumulative would be a better strategy.
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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Students have asked these similar questions
If a firm wished to encourage repeat purchases by a buyer throughouta year, would a cumulative or a noncumulative quantity discount be abetter strategy?
Consider the advertisement for a gutter cleaning service shown below.
What is the external reference price in this ad?
According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning.
If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.
What is the difference between a cumulative and a noncumulative quantity discount?
Chapter 14 Solutions
Marketing
Ch. 14.1 - Prob. 14.1LOCh. 14.1 - Prob. 14.1LRCh. 14.1 - Prob. 14.2LRCh. 14.1 - Prob. 14.3LRCh. 14.1 - Prob. 14.4LRCh. 14.1 - Prob. 14.5LRCh. 14.2 - Prob. 14.2LOCh. 14.3 - Prob. 14.3LOCh. 14.4 - Prob. 14.4LOCh. 14.4 - Prob. 14.6LR
Ch. 14.4 - Prob. 14.7LRCh. 14.4 - Prob. 14.8LRCh. 14 - Prob. 1AMKCh. 14 - Prob. 2AMKCh. 14 - Prob. 3AMKCh. 14 - The Hesper Corporation is a leading manufacturer...Ch. 14 - Prob. 5AMKCh. 14 - Prob. 6AMKCh. 14 - Prob. 7AMKCh. 14 - Prob. 8AMKCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VCCh. 14 - Prob. 4VCCh. 14 - Prob. 5VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- If an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.arrow_forwardHow is the information provided by shadow prices clearly valuable to management?arrow_forwardDescribe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.arrow_forward
- Mr. Robert took a bag of chips from a super market and noticed to a coupon attached to the bag of the chips allowing him to get 20% off on the purchase price This is an example ofarrow_forwardIn our modern world, in which fewer people carry actual cash, what benefit to the seller does a cash discount carry? Why? Discuss the benefit to the sellerExplain why it is a benefitarrow_forwardIf a merchandising company has a beginning inventory of $400,000 and an ending inventory of$200,000, and the company purchased $1,600,000 of inventory during the month, what is the company’s cost of goods sold?arrow_forward
- Describe what you are selling (1 item only): What is the price you will sell at to sustomer: How will you explain to potential customers WHY they should buy your product? If your total costs to run the company is $5,000 per month, how many do you have to sell each month to cover your costs? Show your calculation! Do you think this is a realistic number to achieve each month? Explain your answer. In case sales go slower than expected, come up with a volume discount offer for customers and describe how it will work in the box below: (for example if you buy 5 items instead of 1, you will give customer a 10% discount).arrow_forwardA retailer has one opportunity to purchase a holiday gift basket. The retailer buyseach basket for $10 and sells each basket for $25. Baskets left at the end of the season aresold to a discounter for $1. What is the underage cost?arrow_forwardQuaker Oats often, but not always, puts coupons within the package of a box of Quaker Oats for redemption on the next purchase. These coupons provide discounts not only on the product purchased but also on other Quaker Oats products. Consider the metrics of targeting, temporary, special, and irregular promotions. Are the in-package coupons a good form of price promotion for Quaker Oats? Why?arrow_forward
- What is the name of the discounting method that is used to attract new customers?arrow_forwardRecall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.arrow_forwardAssume that you are about to make a significant consumerpurchase, and the product is available at two local stores, one with high inventoryturnover and one with low. Which store would you choose based on this information?Why?arrow_forward
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