Customers take into account various factors beyond just the monetary value when evaluating the worth of a product or service. The concept of 'Total Value' involves considering the overall perceived benefits in relation to the overall perceived price. Demonstrate your understanding of this concept by discussing the following scenarios, and for each, assess the Total Benefits and Total Price a Customer may consider: A Vehicle A Haircut  A Laptop A Degree  A Shoe

In an analyzation of the auto industry in the US using Porter's Five Forces (including the level of competition within the industry) riding a bicycle, taking public transportation and walking are examples of items that appear in which ONE of the five forces? Select one: a. Threat of Substitutes b. Bargaining Power of the Buyer c. Bargaining Power of the Supplier d. Threat of New Entrants

Explain the gap model of customer satisfaction Put yourself in the place of a seller of a product and explain how you would overcome each of these gaps. Use a real product.

Who will least likely be involved in establishing standard costs for a company?   a)the president   b)the controller   c)the factory administrator   d)the marketing manager

Describe "part-worth utility" and explain how it assists in Conjoint Analysis to create a variety of products. Why is profit maximization not the main goal for marketing professionals like you? What else in the business or product would you want to uphold to ensure its long- term welfare? Explain why.

Below are listed a number of statements related to marketing objectives, product characteristics, competitors and pricing strategies at different stages of the product life cycle. Each statement relates to one of the following four phases of the product life cycle: a. Introduction b. Growth c. Maturity d. Decline On your answer sheet, mark the letter (a,b,c,or d) corresponding to the stage of the product life cycle with which it is most closely associated. 1. 2. Product is most likely a "cash cow" according to the BCG grid. 3. Customers are likely to be laggards 4. Prices are highest. 5. Profits are highest Offer product extensions, service, or warranties 7. Marketing objective is to create product and encourage trial 8. Competitors begin to enter the market 9. Customers who buy are innovators 10. The goal is market share defense and profit maximization 11. Use cost-plus pricing 12. Cut promotions and ride the wave of increasing demand. 13. Product is most likely to be a "star" 14.…

A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if   a) The marketing manager has no information about the matter at hand   b) The marketing manager can only get all the information on the case from the sales agent   c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction   d) All of the above   Please clearly explain your answer

Product Choice Make a final decision about whichproduct you will purchase. Describe the heuristics thataided in your decision making

19.   You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.

Please do not give solution in image formate thanku  choosen product acer laptop:    Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements