Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.5DQ
Summary Introduction
To Determine: The public policy issues that are related to direct and digital marketing.
Introduction: Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web.
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