Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Book Icon
Chapter 14, Problem 14.10MA
Summary Introduction

Case summary: Advertising is significant tool for launching a new product or any other activities. Now a day's many online sites are connected with tracking files. The marketers use this information through search engines. If a customer search to buy a pair of shoes, he might various recommendations of various brands and products even after closing the page. The marketers keep a close eye on the customer's requirements and act upon it. The marketers install these tools to get information based on target online advertisements.

Characters in the case: Company KD.

To Determine: A report on online-ad auctions work and the impact they have on internet advertising.

Introduction: Online advertising is any kind of marketing message that appears with the assistance of the Internet. That implies it could show up in an internet browser, web index, via web-based social networking media, on cell phones, and through email.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning