Marketing: An Introduction (12th Edition) - 12th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780133451276

Marketing: An Introduction (12th Editio...
12th Edition
Gary Armstrong, Philip Kotler
Publisher: PEARSON
ISBN: 9780133451276

Solutions for Marketing: An Introduction (12th Edition)

Book Details

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience-for you and your students.

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts.
  • Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the

Sample Solutions for this Textbook

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More Editions of This Book

Corresponding editions of this textbook are also available below:

EBK MARKETING
14th Edition
ISBN: 9780135193389
MYLAB MARKETING- EBOOK+LL COMBO
14th Edition
ISBN: 9780135635278
MARKETING: AN INTRODUCTION - ACCESS
14th Edition
ISBN: 9780136563730
Prentice Hall Dvd Video Gallery Marketing 2005 Marketing: An Introduction 7th Edition
7th Edition
ISBN: 9780131472037
Marketing: An Introduction
11th Edition
ISBN: 9780132744034
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
MARKETING (PEARSON+)
15th Edition
ISBN: 2818440090714
Pearson eText Marketing: An Introduction -- Instant Access (Pearson+)
15th Edition
ISBN: 9780137704408
Marketing: An Introduction
15th Edition
ISBN: 9780137704354
Marketing: An Introduction
15th Edition
ISBN: 9780137704361

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