Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.4DQ
Summary Introduction

To discuss: The major traditional ways of direct marketing.

Introduction:

Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.

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List and briefly describe the various forms of direct digital and social media marketing. (AACSB: Written and Oral Communication)
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What public policy issues are related to direct and digital marketing? (AACSB: Written and Oral Communication; Reflective Thinking)
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