Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.4DQ
Summary Introduction
To discuss: The major traditional ways of direct marketing.
Introduction:
Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.
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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references:
• How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?
• How does this align with the overall marketing strategy? Consider product, price, promotion, and place.
• What is the probable target audience, and what are their probable age, gender, location, and interests?
• Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:
1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Kindly provide references.
Chapter 14 Solutions
Marketing: An Introduction (12th Edition)
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