MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 13, Problem 8MA
Summary Introduction

To discuss: In what manner the claim by the health club that they can able to lose an inch within a month after joining and how might this claim cause a communication gap and what should the health club do to avoid service failure.

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Assume that you have been appointed as the head of a business unit in a major corporation. Over time this business unit has steadily been losing customers, rating the service delivery of this unit as “shocking” and “poor”. Your mandate is to improve service delivery and to re-establish a service culture. In your own words, explain what is meant by ‘service culture
Assume that you have been appointed as the head of a business unit in a major corporation. Over time this business unit has steadily been losing customers, rating the service delivery of this unit as “shocking” and “poor”. Your mandate is to improve service delivery and to re-establish a service culture. As part of your mandate, you are required to write a report to the board of directors clearly explaining the sins of service/poor service that they are not aware of that is possibly happening in the business unit.
Which of the following is a key dimension of service quality? Multiple Choice   honesty   extroversion   authenticity   reliability   intelligence
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