MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 13, Problem 10MA
Summary Introduction
To discuss: Whether the practice of the consulting firm is ethical or not.
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in a traditional job search approach, you seek employment in a particular company.
true or false?
You are in your last semester of college and have been looking for a job. You have registered with the placement office and posted your résumé online, but the jobs that are available leave a bit to be desired. In one of your classes you overhear a classmate, Alex, talking about an interview he had last week. Alex said that he really wanted the job but didn’t think his interview went particularly well. He is currently waiting to hear back from the employer. As Alex was describing the position, you thought it sounded very interesting, but you wondered if it would be right for you to pursue the position since Alex had found it first.
Question: Do you have any obligation to tell Alex if you apply for the job?
The company hires independent contractors to perform a variety of customer-focused tasks, such as complaint resolution, for its client, the financial services industry.
We get to know all of our contractors because, as the chief of staff puts it, "vetting of such contractors is very important because of the nature of our client's business. We've even watched contractors develop. We have one contractor with us today who started at 16 and is now a manager at 26."
The contractors are introduced to more than just the chief. Some of the contractors have been working with a customer for so long that if they leave, the crew must continue.
This company has 4,000 contractors and 226 full-time employees, so succession planning must take both into consideration.
When working with a contractor, it usually recommends to its financial services clients that they add the contractor to their at-risk registry.
The client will hire a full-time employee, and the contractor will learn new skills.
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- Assume that you are the manager of a restaurant (serving casual Italian food) that is part of a national chain. Beverage sales account for 35 percent of your total sales, with one-half of those sales coming from diners and one-half from guests drinking in the bar area. An e-mail message from your supervisor arrives, asking your opinion about the company converting from the manual bartending system currently in use to one that is fully automated. The system essentially controls and accounts for the quantity of alcohol poured when making drinks or serving beer or wine. Your written response to the following questions is requested. How would such a system likely affect the control procedures in place at your restaurant? How would guests sitting in the dining room likely perceive the system? How would guests sitting at the bar likely perceive the system? How would the system likely be perceived by your bartenders?arrow_forwardYou are a supervisor in the marketing department. One of your employees works in an Assistant Analyst role. In his role he summarizes reports and studies for his boss, among other duties. His job is classified as professional and therefore is exempt from overtime. He tells you that he works long hours when new product campaigns are introduced and never gets paid overtime. He complains and tells you that he thinks his job should be non-exempt and he should be paid overtime. He said he will wait until you have a chance to check with HR before he decides if he's going to file a complaint with the Department of Labor. What should HR do? Define precisely what the problem is in terms of how it affects the company and your ability to be successful as a supervisor or HR person?arrow_forwardYou'll need to recruit professionals like graphic designers and media producers if you want to start a media firm. Put together a list of the equipment that will be given to the workers in each department, and provide an explanation of why it's needed. When it comes to data, how can they guarantee its security?arrow_forward
- Write an application letter for scholarship grant stating among other things that you are not enjoying any scholarship grant or educational plan.arrow_forwardPlease try to give type solution fast i will rate for surearrow_forwardDiscuss the advantages and disadvantages of having the Information Systems Director report to the Chief financial Officer of the company, such as VP of Finance.arrow_forward
- Your company has just launched a new online shopping service. The health and beauty aid products your company manufactures can now be ordered online. All products are still available at most big box retailers. Your job is to collect customer data on the new online shopping service. Discuss the type of data you need to collect and how you will collect it. Discuss the importance of knowing the number of website hits, the length of time your potential customer potential customer stays on the website, and what sections of the website they visit. What data would be useful in assessing the success of your website?arrow_forwardYou are in your last semester of college and have been looking for a job. You have registered with the placement office and posted your résumé online, but the jobs that are available leave a bit to be desired. In one of your classes you overhear a classmate, Bernardo, talking about an interview he had last week. Bernardo said that he really wanted the job but didn’t think his interview went particularly well. He is currently waiting to hear back from the employer. As Bernardo was describing the position, you thought it sounded very interesting, but you wondered if it would be right for you to pursue the position since Bernardo had found it first. Question: Should you apply for the job? Should you wait until Bernardo hears from the employer?arrow_forwardInsurance companies may use all of the following sources to obtain underwriting information about an applicant O A. The Medical Information Bureau (MIB) O B. O C. O D. Inspection report companies Actuarial rating bureaus A Fair Credit report Recording Chat E Whiteboard 3arrow_forward
- You are the CPO for a major social network. You have just listened to a sales pitch from a data broker with a proposition to buy detailed data about your roughly 100 million users for $10 million per year. This is an arrangement the data broker has already entered into with two of your competitors. While the offer is certainly attractive, it would mean a violation of your organization’s Terms of Use policy. The spokesperson for the data aggregator has concluded his sales pitch and asks, “So what do you think?” All eyes in the room turn to you. What do you say?arrow_forwardIs it wrong for pharmaceutical companies to explain the benefits of their products to physicians this way? Suggest other alternatives for reaching doctors to inform them of the benefits of a company’s products.arrow_forwardIn five sentences, explain the saying, "your resume is a marketing brochure for you"arrow_forward
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