MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 13, Problem 5MA
Summary Introduction

To discuss: In what manner to handle an irate customer in the restaurant when he served with undercooked food and how to avoid such service failures.

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Assuming you are on the phone with a customer, how would you respond in each of the following scenarios. How should you ask this question when you need the customer's name? What is the most effective way to ask a question when you have forgotten the name of the customer? What is the most effective way to ask about the customer's address when you need it?
Assume that you have been appointed as the head of a business unit in a major corporation. Over time this business unit has steadily been losing customers, rating the service delivery of this unit as “shocking” and “poor”. Your mandate is to improve service delivery and to re-establish a service culture. As part of your mandate, you are required to write a report to the board of directors clearly explaining the sins of service/poor service that they are not aware of that is possibly happening in the business unit.
Assume that you have been appointed as the head of a business unit in a major corporation. Over time this business unit has steadily been losing customers, rating the service delivery of this unit as “shocking” and “poor”. Your mandate is to improve service delivery and to re-establish a service culture. In your own words, explain what is meant by ‘service culture
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