Loose Leaf for Foundations of Financial Management Format: Loose-leaf
Loose Leaf for Foundations of Financial Management Format: Loose-leaf
17th Edition
ISBN: 9781260464924
Author: BLOCK
Publisher: Mcgraw Hill Publishers
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Chapter 13, Problem 5P
Summary Introduction

To calculate: The coefficient of variation for sales.

Introduction:

Coefficient of variation (CoV):

The ratio of standard deviation to mean, which shows the extent of variability of the data in relation to the mean of the population, is termed as coefficient of variation.

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One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute​ (higher ratings indicate higher​ performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the​ brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely​ choose? Which brand is this consumer least likely to​ purchase? Discuss way the marketer of this brand can enhance consumer likelihood of purchasing its brand.,,Alternative Brands,,Attributes,Importance Weight,A,B,CScreen size,0.3,3,5,4Price,0.3,2,5,6Operating System,0.3,2,2,2Apps available,0.1,7,2,5
One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute​ (higher ratings indicate higher​ performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the​ brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely​ choose?,,Alternative Brands,,Attributes,Importance Weight,A,B,CScreen size,0.3,5,5,7Price,0.1,7,7,3Operating System,0.3,3,3,6Apps available,0.3,3,2,4
One way consumers can evaluate altenatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet Each attribute is given a weight to refect its level of importance to that consumer Then the consumer evaluates each alternative on each attribute (higher ratings indicate higher performance) A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand Calculate the weighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Importance Weight Alternative Brands Attributes A Screen size 03 Price 0.1 2 7. Operating System Apps available 02 04 3 4. 3. Fl in the table below (Round to one decimal place) Brand Score A 35
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