Identifying each cost as relevant and irrelevant to Person O’s decision.

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Chapter 13, Problem 1E

To determine

Identifying each cost as relevant and irrelevant to Person O’s decision.

To determine

The reasons on whether it is fixed or variable relative to the sale of number of boxes

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DS Gayla Ojeda is trying to decide which of two different kinds of candy to sell in her retail candy store. One type is a name-brand candy that will practically sell itself. The other candy is cheaper to purchase but does not carry an identifiable brand name. Ms. Ojeda believes that she will have to incur significant advertising costs to sell this candy. Several cost items for the two types of candy are as follows: Brandless Candy Name-Brand Candy Cost per box Sales commissions per box Rent of display space Advertising $ Cost items Cost per box Sales commissions per box Rent of display space Advertising 4.00 1.00 900.00 3,000.00 Required Identify each cost as being relevant or irrelevant to Ms. Ojeda's decision and indicate whether it is fixed or variable relative to the number of boxes sold. Cost per box Sales commissions per box Rent of display space Advertising Relevance Behavior

Gayla Ojeda is trying to decide which of two different kinds of candy to sell in her retail candy store. One type is a name-brand candy that will practically sell itself. The other candy is cheaper to purchase but does not carry an identifiable brand name. Ms. Ojeda believes that she will have to incur significant advertising costs to sell this candy. Several cost items for the two types of candy are as follows: Brandless Candy Name-Brand Candy Cost per box $ 4.00 Cost per box $ 6.00 Sales commissions per box 1.00 Sales commissions per box 1.00 Rent of display space 900.00 Rent of display space 900.00 Advertising 3,000.00 Advertising 2,000.00 Required Identify each cost as being relevant or irrelevant to Ms. Ojeda’s decision and indicate whether it is fixed or variable relative to the number of boxes sold.

3. Consider the following four products: Toothbrush, Split Type Air Conditioner Inverter, Narra Wood 6 seater Dining Table, 1.5 Liters of Soda (a) Which of these products would you expect to be associated with the greatest amount of consumer price-level awareness before the consumer begins shopping for it? Explain your reasoning. (b) Which product would you expect to be associated with the least consumer price-level awareness? Explain your reasoning. 4. For which of the following product categories would you expect consumers to be most likely to use price as a cue to quality during this pandemic: a plastic garbage container, an in-home electronic air cleaner, or a bottle of multiple vitamins? Explain your reasoning.