MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 5QA
Summary Introduction
To explain: The meaning of retail store shrinkage, the way retail store shrinkage occurs, organized retail crime, retail return fraud, fencers, diverters, boosters, sweet hearting and retail borrowing. Some ethical issues in retailer’s treatment of consumers.
Introduction:Retailing is a part of distribution process which makes the goods available to the final customer.
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Explain retail store shrinkage and the ways shrinkage normally occurs. What is "sweehearting"? What is retail borrowing? What are some of the ethical issues in retailers' lfeattnent of consumets?
What is retail convergence? Has it helped or harmed small retailers?
How do key-account sellers operate?
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MARKETING:REAL PEOPLE,REAL CHOICES
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