MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Question
Chapter 12, Problem 11QA
Summary Introduction
To describe: The meaning of intangibles and application of basic marketing concepts to marketing of intangibles.
Introduction: Intangibles means something that cannot be touched. Intangibles include services like healthcare, insurance, banking etc.
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Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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