Concept explainers
To describe: The decision facing AB group.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB has opened service centers in rural areas to help the villagers search for various products online and purchase the products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
Trending nowThis is a popular solution!
Chapter 12 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- As a marketeer, what is the best social media platform to spread your brand? Facebook, Twitter, or Instagram? Why?arrow_forwardDescribe any TWO (2) advantages and TWO (2) disadvantages of Sharece Henry using Instagram as the primary medium for promoting her Reecie’s Pieces business venture.arrow_forwardWhat rules, if any, should govern online marketingto kidsarrow_forward
- How should StuffDOT be marketed so that it be-comes an integral part of everyday life?arrow_forwardExplain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?arrow_forwardWhat is beacon marketing? What are digital wallets?arrow_forward
- What is marketing communication and what is the purpose of it?arrow_forwardWhat is inbound Marketing objective ? please explain the answer.arrow_forwardGo to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could marketers use Facebook, and whatother social media tools could they use? What are the drawbacks marketers might face when using Facebook to communicate with their customers?arrow_forward
- What is search engine marketing—and how does it differ from traditional marketingarrow_forwardDevelop a campaign for a Coffee shop on digital media keeping the upcoming Valentine’s Day (or a celebrationof your choice) in mind. Mention objective, message and appropriate digital media that will be used.arrow_forwardWhat is Business-to-business ( B to-B) online marketing?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning