MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 12, Problem 4QA
Summary Introduction
To explain: The meaning of beacon marketing and digital wallets.
Introduction: Beacon is a device used by marketers nowadays to attract more and more consumers in a simple yet effective way.
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MARKETING:REAL PEOPLE,REAL CHOICES
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