Concept explainers
To describe: The ways to implement the recommendations.
Introduction:AB group is a leading online retailing business in China which holds a significant portion of total retail business which is thinking to expand in Southeast Asia. AB group has opened service centers in rural areas to help the villagers search for various products online and purchase such products. E-commerce accounts for 8% in China. This company recently acquired stake in an e-commerce firm located in Southeast Asia. Southeast Asia does not have sound infrastructure system and strong information technology management. AB group is facing some challenges due to the economic conditions prevailing in the home country and is facing stiff competition from homegrown competitors.
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MARKETING:REAL PEOPLE,REAL CHOICES
- Please in a short response indicate to me a product, service or company that you would recommend. In your recommendation please emphasize what the product, company or service is and why I should research and use the recommendation. Think about somewhere local, international or maybe not that well known, tell me why I should take a shot in using the service etc. How did you find out about it (How is it marketed?) Is it something that you are involved with, a place you may work etc. Should be no more than 2 pages.arrow_forwardYou are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.arrow_forwardYou advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.arrow_forward
- C. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?arrow_forwardThere are so many ways or methods to get feedback from customers, identify and explain one, its uses, advantages and disadvantages.arrow_forwardWhat is the main goal of a company that serves a specific community need?arrow_forward
- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.arrow_forwardStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardWhat is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.arrow_forward
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