Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11, Problem 2AMK
Summary Introduction

To discuss: Whether the given strategy is a “planned product modification approach”.

Introduction:

Adding additional features for the existing products to create a huge demand for the product is known as product modification. Additional features include bringing changes in the shape, design, and improving the performance of the product.

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