Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11.4, Problem 11.7LR
Summary Introduction

To determine: The 6 conditions in selecting a good brand name.

Introduction:

A company uses a design, phrase, symbol, word, or a combination of any two to recognize its products and differentiate the product from their competitors is known as a brand name.

Customers can easily identify the brand name due to unique symbols, designs, and words, which help them in more efficient shopping.

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