Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11, Problem 1BYMP

a)

Summary Introduction

To identify: The stages of product life cycle.

Introduction:

A product life cycle defines the progress of a new product over a period of time. This concept includes 4 stages, namely introduction, growth, maturity, and decline.

b)

Summary Introduction

To identify: The significant marketing mix actions.

Introduction:

Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, namely price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.

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