Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 11, Problem 5AMK
Summary Introduction

To explain: How regulations toward warranties affects the development of a product for the given situation.

Introduction:

A warranty is one by which a producer makes a condition on the exchange or repair of a product based on few terms and conditions. Two types of warranties used by manufacturers and customers are implied warranty and express warranty.

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