Macroeconomics
Macroeconomics
13th Edition
ISBN: 9780134735696
Author: PARKIN, Michael
Publisher: Pearson,
Question
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Chapter 10, Problem 11APA

(a)

To determine

Goal of the company.

(b)

To determine

The impact if company’s focus is more on pricing and production decision in line with customers rather than profit maximization.

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6. Al's Appliancemart has market power in selling refrigerators. He just got in a shipment of undamaged refrigerators. Al has determined that there are two different types of buyers. One group are high demanders who have a more inelastic demand but tend to be picky about how nice their appliances look (they won't buy a dented one). Other buyers, low demanders, have a relatively more elastic demand, but also don't mind having a refrigerator with some dents. He pays $600 for each refrigerator from his supplier. 3/3 He has calculated that the high and low demander demand functions follows: Low: P = 1,000-0.5QL (QL = 2,000 - 2P) High: P = 1,600 - QH (QH = 1,600 – P) How much profit could Al earn if he sells them as is? How many should he add dents to (with a hammer) in order to maximize profit? What price would he then put on the non-dented and the dented refrigerators and how many would he sell of each? What would his profit then be?
Alex's Fire Engines is the sole seller of fire engines in the fictional country of Pyrotania. Initially, Alex produced eight fire engines, but he has decided to increase production to nine fire engines. The following graph shows the demand curve Alex faces. As you can see, to sell the additional engine, Alex must lower his price from $75,000 to $50,000 pe fire engine. Note that while Alex gains revenue from the additional engine he sells, he a loses revenue from the initial eight engines because he sells them all at the lower price. Use the purple rectangle (diamond symbols) to shade the area representing the revenu lost from the initial eight engines by selling at $50,000 rather than $75,000. Then use t green rectangle (triangle symbols) to shade the area representing the revenue gained from selling an additional engine at $50,000. PRICE (Thousands of dollars per fire engine) 250 200 175 150 125 100 25 Alex 1 O True 3 S 7 QUANTITY (Fire engines) False Demand Revenue Lost Revenue…
2. There are probably 20 or more brands of laundry detergent in the grocery store where your family shops, Make a list of different ways in which producers try to differentiate one detergent brand from Why can some brands have prices that are much higher than the price of others and still sell well?
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