ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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- Imagine that you run the toll authority for a city bridge. You must charge all of your customers the exact same toll. Initially, you have set the price at $2 per trip. The blue line on the following graph shows the weekly demand curve for trips across the city bridge. On the following graph, use the purple rectangle (diamond symbols) to shade the area representing the total weekly revenue when the toll is $2 on the graph. Notice that when you click on the rectangle, the area is displayed. (? 10 TR at $2 8 Demand 7 TR at $3 5 2 1 8 12 16 20 24 28 32 38 40 QUANTITY (Thousands of vehicles per week) An advisor has suggested that you raise the toll to $3, the toll authority would bring in more revenue. To analyze this, use the green rectangle (triangle symbols) to shade the area representing the total weekly revenue when the toll is $3 on the graph. When the toll is $2, total revenue is S per week, but when the toll is $3, total revenue is $ per week. Based on your analysis, you can…arrow_forwardDefine the elasticity of demand and illustrate how it works by giving 2 plausible examples from tourism industry. In addition, briefly answer the following question: Why are elasticities important for strategic decisions even though they are difficult to estimate? Why are elasticities typically not identical for different price and/or income levels?arrow_forwardPlease read attached article and then use it to answer the following questions. Do companies prefer to sell products that are more elastic or more inelastic? Briefly explain. What does the article describe as the best way to calculate price elasticity, and what other information is relevant to inform marketing efforts? Suppose a marketing company runs a market test and finds that the price elasticity equals -0.6. Would a company be more inclined to increase or to decrease price given this elasticity? Explain what would happen to quantity purchased (by how much it would change) and total revenue (would it increase, decrease, or stay the same) if the company were to decrease price by 10%.arrow_forward
- Please helparrow_forwardAb 33 Economicsarrow_forwardConsider the market for apples. The following graph shows the weekly demand for apples and the weekly supply of apples. Suppose a spell of unusually good weather occurs, which enables apple producers to generate more apples per acre of land. please help mearrow_forward
- The following graph gives two points (A and B) along a hypothetical demand curve for tofu. PRICE (Dollars per pound) 12 11 10 9 1 0 0 10 + B A Demand 20 30 40 50 60 70 80 QUANTITY (Thousands of pounds of tofu) 90 100 110 Using the midpoint method, the price elasticity of demand for tofu between point A and point B is approximately tofu is between points A and B. This indicates that demand forarrow_forwardPlease answer BOTH 1 & 2arrow_forwardConsider the demand for a luxury good such as a yacht. You can plot three different straight lines through the three points X, Y, and Z on this graph. Place the blue line (circle symbol) so that it goes through two of the points and shows the most likely demand curve for this type of good. Hint: Consider the relative elasticities of the different possible demand curves. 120 100 Demand Curve メ) 60 メャ メマ 40 20 0. 2. 4. 6. 8 10 12 LUXURY GOODS (Thousands per year) 14 16 PRICE (Dollars per yacht)arrow_forward
- Imagine that you run the toll authority for a city bridge. You must charge all of your customers the exact same toll. Initially, you have set the price at $7 per trip. The blue line on the following graph shows the daily demand curve for trips across the city bridge. On the following graph, use the purple rectangle (diamond symbols) to shade the area representing the total daily revenue when the toll is $7 on the graph. Notice that when you click on the rectangle, the area is displayed. TOLL (Dollars per vehicle) 10 9 8 7 4 2 1 0 0 Demand 10 20 30 40 50 60 70 80 QUANTITY (Thousands of vehicles per day) 90 When the toll is $7, total revenue is $ 100 TR at $7 TR at $8 An advisor has suggested that if you raise the toll to $8, the toll authority would bring in more revenue. To analyze this, use the green rectangle (triangle symbols) to shade the area representing the total daily revenue when the toll is $8 on the graph. thousand per day, but when the toll is $8, total revenue is $ Based…arrow_forwardHow do I calculate the price elasticity in this chart? and how do I graph the results? P Q Price Total Elasticity Revenue $9.00 1 - 9 $8.00 2 16 $7.00 3 21 $6.00 4 24 $5.00 5 25 $4.00 6 24 $3.00 7 21 $2.00 8 16arrow_forwardThe following graph illustrates the weekly demand curve for motorized scooters in Roanoke. Use the green rectangle (triangle symbols) to compute total revenue at various prices along the demand curve. Note: You will not be graded on any changes made to this graph. PRICE (Dollars per scooter) 300 275 250 200 175 150 125 100 75 50 0 0 + 3 6 9 x 4 * B Demand 12 15 18 21 24 27 QUANTITY (Scooters) 30 33 36 39 Total Revenue ?arrow_forward
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