Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 2EE
Summary Introduction

To discuss: Whether to share any information in the report with anyone in office.

Introduction: Ethics is also called as moral theory, the authority worried about what is ethically good and awful, correct and incorrect. The term is additionally connected to any framework or hypothesis of good qualities or standards.

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. Select an overseas country of your choosing and assume that you are employed in the human resources department for a large company. The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market.Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face.Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country.1. Prevailing norms of communication2. Nonverbal communication, 3. High context and low context…
Select an overseas country of your choosing and assume that you are employed in the human resources department for a large company. The company has just reached an agreement to open a new sales office in this foreign country in order to better serve customers in that market.  Although support personnel will be hired locally, three sales representatives from headquarters will be transferred to this office for a period of two years in order to get it “up and running.” The national sales manager has asked you to prepare a report outlining the intercultural communication issues that these sales reps likely will face.  Your team will be required to research the business communication in this country and write a report to your Board of Directors that addresses the following that may play a role in impacting the success of these sales representatives in establishing an office in the country.  1. Prevailing norms of communication 2. Nonverbal communication,  3. High context and low context…
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