Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1, Problem 2ALR
Summary Introduction
To discuss: The conditions in marketplace that gives rise to the need for consumer orientation by businesses after World War II.
Introduction: Consumer orientation is a business policy in the lean plan of action that requires the executives and employees of an organization to concentrate on the fluctuating needs and requirement of its consumers.
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Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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