Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1, Problem 6CTE
Summary Introduction
To discuss: The importance for a firm to establish high ethical standards for sustainability and the role marketers play in implementing these standards.
Introduction: Consumer orientation is a business policy in the lean plan of action that requires the executives and employees of an organization to concentrate on the fluctuating needs and requirement of its consumers.
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Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers playin implementing these standards?
What is environmental sustainability and why has it grown in importance for marketers?
What should the firm do if customers want to purchase a product that is not only bad for them (tobacco, alcohol, or fast food) but is also bad for the society (higher health-care costs)? What will be the impact on the stakeholders?
Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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Similar questions
- How can marketers stay up to date with changing ethical and social responsibility standards, and ensure that their practices are up to date?arrow_forwardDescribe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?arrow_forwardList 3 steps you can take to be a more conscious consumer and citizen of the planet, and how each of these steps can help mitigate climate change/pollution.arrow_forward
- What should the firm do if customers want to purchase a product that is not only bad for them but is also bad for the society? How does this impact stakeholders?arrow_forwardWhat are the ethical considerations and challenges that managers face when making decisions about sustainability and corporate social responsibility within their organizations?arrow_forwardHow does sustainability relate to ethical decision making and social responsibility?arrow_forward
- What is consumerism, and how is it good for sustainability?arrow_forwardYour philosophy on ethics in marketing, corporate social responsibility and sustainability; and an explanation of how you would apply this in your future career in marketing.arrow_forwardDiscuss what is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability?arrow_forward
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