Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1, Problem 2CTE
Summary Introduction
To discuss: The ways marketers use interactive and social marketing to convert needs to wants.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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Check out a sample textbook solutionStudents have asked these similar questions
How can marketers use interactive and social marketing toconvert needs to wants and ultimately build long-termrelationships with customers?
How ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?
Discuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?
Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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Similar questions
- Outline how a effective marketing organization could stimulate consumer problem recognition?arrow_forwardIs it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.arrow_forwardHow can Marketing managers create wants on the part of the consumer? Explain with an example?arrow_forward
- According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?arrow_forwardCan you distinguish among needs, wants, demand ?arrow_forwardWhat are some of the strategies a firm can use to build customer focus marketing?arrow_forward
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