Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are the requirements of the researcher undertaking in-depth interviews? Why are these requirements particularly important when conducting interviews with managers?
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- What are the advantages and disadvantages of using non-survey methods to collect data?arrow_forwardThe qualitative data collection takes many forms but interviewing and observing are amongthe most frequently used. Describe in detail the different interview formats used in thegathering of qualitative data. Provide relevant examples of the scenarios where each formatis more appropriate.arrow_forwardWhen reading the generalization of findings in a published research report, what do you need to carefully consider in the findings?arrow_forward
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