Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.

Understanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or False

Discuss the challenges of predicting and understanding consumer preferences in a rapidly changing marketplace.

The first axiom of neoclassical consumer theory is the notion of Complete Preferences. What does the term mean and why is it the foundation on which consumer theory is built.

What is the importance of consumer behavior relating it to the different market structures? Do not google your answer.

How can marketers use the consumer behaviour theory to push them to make more ethical decisions in the purchasing decision?

Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and  explain in detail with relevant examples

Describe what is consumer behavior and why is it important for marketer's to understand consumer behavior?

Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.

How is market segmentation different for business-to-business markets and business-to-customer markets?