Concept explainers
a)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
a)
Explanation of Solution
Given slogan:
It is given that the firm would build the lenses uniquely based on the requirements of the eyes.
Dimension for the given slogan:
Fit: Fit is a subcomponent of consumption utility, which would mention how well the characteristics of the products matches with the requirements of the customers. Here, the slogan emphasizes fit.
b)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
b)
Explanation of Solution
Given slogan:
It is given that the firm would deliver the burger in less than 1 minute. If it exceeds, the customer can eat for free.
Dimension for the given slogan:
Timing: Timing is a subcomponent of consumption utility, which would indicate the speed of the service. Here, the slogan emphasizes timing.
c)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
c)
Explanation of Solution
Given slogan:
It is given that the firm matches any price in town.
Dimension for the given slogan:
Price: Price is a subcomponent of consumption utility, which would indicate how the well the price of the product matches with the quality of the product. The firm should provide service or product at a reasonable price. Here, the slogan emphasizes price.
d)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
d)
Explanation of Solution
Given slogan:
It is given that the dealers of the firm would provide the service anywhere in the country.
Dimension for the given slogan:
Location: Location is a subcomponent of consumption utility, which would indicate how well the place where the service or product is provided is accessible. Here, the slogan emphasizes location.
e)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
e)
Explanation of Solution
Given slogan:
It is given that the firm is providing the fastest internet in the nation.
Dimension for the given slogan:
Performance: Performance is a subcomponent of consumption utility, which would indicate the amount that average customer desires a product or service. Here, the slogan emphasizes performance.
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Chapter 1 Solutions
Operations Management
- What could the company expect from each customer to return in revenue before unsubscribing (on average)? But in the margin? How much could the company spend on marketing to reach new customers? Monthly subscription per customer $3.900 Cost of production per customer $800 Cost of distribution per customer $1.300 Number of customers unsubscribe per month (average) 6%arrow_forwardMany medical specialties have professional societies that offer degrees of membership where the more advanced members are designated as "fellows" (regardless of gender). For example an internal medicine physician can be designated as a Fellow of the American College of Physicians based on standards for experience, education and service. These fellows are entitled to add the letters "FACP" after their name and degree. What function from this chapter is accomplished by this tiered level of membership? A. Signaling physician quality B. Linking the physician to a mechanism for patients to record complaints (like the Better Business Bureau provides) C. Reducing information asymmetries D. Fellowship designations are a marketing strategy to attract new patients Give the answers with detail explanationarrow_forward12) In the e-service success factors, service-oriented success factors are primarily concerned with what services should be offered. Select one: a. True b. Falsearrow_forward
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