What could the company expect from each customer to return in revenue before unsubscribing (on average)? But in the margin? How much could the company spend on marketing to reach new customers? Monthly subscription per customer $3.900 Cost of production per customer $800 Cost of distribution per customer $1.300 Number of customers unsubscribe per month (average) 6%

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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What could the company expect from each customer to return in revenue before unsubscribing (on average)? But in the margin? How much could the company spend on marketing to reach new customers? Monthly subscription per customer $3.900 Cost of production per customer $800 Cost of distribution per customer $1.300 Number of customers unsubscribe per month (average) 6%
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