Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736350
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 1, Problem 14CT
Summary Introduction
To determine:
What could go wrong when the business people from a high-context culture (e.g., China or Japan) meet their counterparts from a low-context culture (United States) to negotiate and sign a manufacturing contract.
Introduction:
The context of culture changes as the country changes. Many times the cultural difference creates difficulty in communication and understanding each other. Some countries are culturally driven and some are not.
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