Your manager has asked you to review the marketing techniques used by your organisation, with a view to using only the most cost-effective techniques.Based on the data provided, which marketing technique is the most effective? Social MediaBillboardsSponsorshipCold CallingSpend£110,000£33,500£75,999£105,250Reach5,000,0001,861,11112,666,5004,210,000

In today's fiercely competitive business landscape, it's imperative for organizations to maximize…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Your manager has asked you to review the marketing techniques used by your organisation, with a view to using only the most cost-effective techniques. Based on the data provided, which marketing technique is the most effective?