Select a business and Conduct a marketing operational analysis, identify the gaps, and develop a revised Marketing strategy for the selected business.
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Select a business and Conduct a marketing operational analysis, identify the gaps, and develop a revised Marketing strategy for the selected business.
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- Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.Make a narrative statement for the outline of the Strategic Marketing Plan.
- Analyze the competitive advantages and disadvantages of each company's offerings and provide recommendations for each company on how they can improve their product and service offerings to remain competitive in the market. $$$$$$$$$$$$$$$$$$$$#@!!@@@#####Comment on the essential nature of marketing planning and strategy formulation. Illustrate your answer using a basic Marketing Plan with appropriate industry product or service analogiesIdentify a company that you think is customer-centric and one that is not.
- Discuss Dyson’s marketing mix techniques and how they fit within the context of its business and marketing strategy.Brief introduction to explain what a marketing plan is .Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?