Define pricing as a marketing mix strategy. b) Explain three (3) importance of pricing relating to an organisation your choice. c)Discus four (4) pricing strategies that the organisation you used in above question (part B), can use to entice their customers..

Define pricing as a marketing mix strategy. b) Explain three (3) importance of pricing relating to an organisation your choice. c)Discus four (4) pricing strategies that the organisation you used in above question (part B), can use to entice their customers..

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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