Define pricing as a marketing mix strategy. b) Explain three (3) importance of pricing relating to an organisation your choice. c)Discus four (4) pricing strategies that the organisation you used in above question (part B), can use to entice their customers..
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Define pricing as a marketing mix strategy. b) Explain three (3) importance of pricing relating to an organisation your choice. c)Discus four (4) pricing strategies that the organisation you used in above question (part B), can use to entice their customers..
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- A9 Let's choose a product, then analyze PRODUCT COMPENENTS (everything customers think about before they purchase), and propose all possible PRICING STRATEGIES that seller can set for the product.1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?1. Select a company that has Pricing Policies & Practices2. What are the 3c's of Marketing in that company. *Company (name, address, products or services, pricing objectives and approaches. *Customer profile (geographic, demographic, psychographic, behavorial) *Competitors (list only)
- (a) What is segmented pricing? (b) Briefly describe the different types of segmented pricing.1. How is customer-based pricing related to the role of price in the commercial exchange versus the role of the other three elements of the marketing mix? 2. Describe the concept of a product’s VTC. Why is the monetary estimation of this value important for price setting? 3. Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?3.Based on the way SBC's brand manager describes its overall pricing strategy across various types of bikes with varying attributes for different types of riders and varying degrees to which those attributes are incorporated, SBC employs Multiple Choice A) product line pricing. B)competitor-based pricing. C) odd/even pricing. D) penetration pricing. high/low pricing.
- What is the main reason for establishing pricing objectives? a. to give direction for price movements over the product life cycle b. to define the initial pricec. to establish a good understanding of the market and the needs of the consumerd. to interact with the other elements of the marketing mix1. The formula of paracetamol tablets is vertically identical for all brands. Glaxo charges a premium price for this same product, yet remains the unchallenged market leader. Discuss what this implies about the value of a brand name. Are there any ethical issue involved in this type of pricing? Which pricing strategy they are applying and why?Note: Please answer the question with points and example1. The formula of paracetamol tablets is vertically identical for all brands. Glaxo charges a premium price for this same product, yet remains the unchallenged market leader. Discuss what this implies about the value of a brand name. Are there any ethical issue involved in this type of pricing? Which pricing strategy they are applying and why?
- PRICING STRATEGY 1. How do sellers will give satisfaction to buyers? 2. What will be the buyers can give to sellers in return? 3. How will the buyer and seller relationship exist or maintain?How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?Hello for this question I chose PRODUCT. Pls answer this ASAP, i'll give u an upvote. Thanks Answer the following 1. Among the 7Ps in the Marketing Mix (except the pricing) what do you think is the 2nd most important "P"? The "P" that complements Price. You may cite concrete examples to support your position. 2. Why did you choose that? You can site examples that you experience as a consumer.