You will submit your business plan. Discuss the points below to make the business plan. Discuss PepsiCo’s Readiness for Global Business and Strategic Direction What is PepsiCo doing about Country/Region Selection PepsiCo’s Industry Market Potential Assessment Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China)

You will submit your business plan. Discuss the points below to make the business plan. Discuss PepsiCo’s Readiness for Global Business and Strategic Direction What is PepsiCo doing about Country/Region Selection PepsiCo’s Industry Market Potential Assessment Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China)

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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