Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Consult at least five academic resources (preferably peer-reviewed academic journals) on your research topic. It is very important that the literature is from a reputable, academic source. Use Google Scholar to find journal articles where other researchers report research they have conducted on your general topic. Thus, the sources must relate to, and be relevant to, your topic and research problem. Ensure that you structure your literature review in a logical manner and that you reference the relevant material correctly. Also, make sure that you engage with the sources critically and only use what is relevant to your own study.

Using the Internet, find and briefly describe one popular new sport/entertainer. a. To whom and how is this sport/entertainer being marketed?   a. Go online to find the fan club of a favorite sports/entertainment personality.    b. Can you find examples of marketing and/or promotion on the website? Describe them. c. As a marketer, what changes to the website would you suggest to make it more appealing to fans?

The Big Data phenomenon has revolutionized marketing (e.g., through social media) but also the world in general. Discuss how you experience the big data phenomenon in your daily lives. What are the potential risks of producing and having so much data available?

describes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…

why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information.

You're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.

What are the important characteristics of scholarly sources? Why are scholarly sources more appropriate for academic research than other sources such as blogs or newspaper articles?

4. Is their website user-friendly to consumers in Airbnb? Why or why not?5. Give recommendations to further improve their relationship with customers in airbnb .

[steps] There are five steps involved in segmenting and targeting markets. What should a marketer do after grouping products to be sold into categories? Form prospective buyers into market segments. Take marketing actions to reach target markets. O Identify market needs. O Develop a market-product grid and estimate size of markets. O Create product groupings.

Discuss the role of keyword research in content marketing and SEO strategy.