Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the rationale for the selection of the 4 market segments
identified by Samsung?
2. Identify the main issue with regards to the product strategy. How it
should be handled by Samsung?
3. Compare the brand value of Samsung in 2003, 2018 (before pandemic
Covid-19) as well as 2020 as published by Interbrand
(www.interbrand.com). Briefly explain.
4. Identify the main issue (of the case) with regards to the channel of
distribution strategy. Advise Samsung.
5. As a business consultant, advice Samsung on the type of “marketing
communication” tool that they need to strategically employed to
ensure the success of the brand redefining exercise.
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