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- Some experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in the Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? Do you think we will have a future of empty malls and stores? In what says will this be good for consumers, and in what ways will it not be so good?What microenvironmental factors have affected Xerox’s performance since the late 1990s?How should Tiffany & Co. revamp its image and to return to its former glory by assessing the competitive forces that are affecting the luxury jewelry and specialty retailer industry.CaseA woman strolls to the display window at the flagship Tiffany store in New York City, gazing longingly inside. She fantasizes about owning a luxurious piece of Tiffany jewelry.Women dream in Tiffany blue. Their little blue boxes contain merchandise that women of all ages aspire to. She pictures the love of her life on one knee, asking for her hand in marriage, offering her a little blue box containing a beautiful Tiffany engagement ring. In another dream, the little blue box contains a pearl bracelet to celebrate the birth of her child. Or, perhaps a luxurious tennis bracelet is enclosed in the box, purchased by the woman herself. These are what the dreams of luxury are made of.Mike Kowalski, CEO of Tiffany & Co. needed to stand his ground. He knew that the Tiffany brand was at risk. To…
- The market's declining sales are a challenge for a mobile device manufacturer. Any item that you are familiar with can be imagined. What choices or actions should be made at each management level to put this decision into practise?You are an entrepreneur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?
- Give the privacy issues faced by apple company nowadays??Marketing Baby Carrots Like Junk Food Please read the attached case picture and also please answer the CASE QUESTIONS: Which is likely to be more effective---marketing baby carrots to young consumers or to parents of young consumers? Why? Does the marketing of baby carrots raise any social or temporal dilemmas? Is there a potential "dark side" to marketing baby carrots as junk food? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)Apple claims to never do any marketing research for new product ideas but instead creates products that Apple employees themselves would be excited to have. What are the risks of this approach? Would it work for all consumer and organizational markets?