EXERCISE 68 Should Volkswagen Deploy More (or Less) Resources Outside of Europe? Purpose As indicated in the opening chapter boxed insert, Volkswagen (VW) receives more revenue from out- side its home base of Europe than from inside Europe. This exercise gives you practice analyzing do mestic versus global revenue base so that more effective strategies can be formulated and implemented. Instructions Step 1 Go to the VW's website and review the company's most recent Annual Report. Be careful to note the financial management, and marketing information available for each geographic 212 STRATEGIC MANAGEMENT Step 2 Step 3 region. Let all regions outside Europe, for purposes of this exercise, be referred to as Global and Europe be referred to as domestic for VW Go to www.finance.yahoo.com and review the last 45 days of Headlines for VW public information related to VW as well as to General Motors (GM), Food, How Prepare a three-page executive summary to reveal whether you feel VW she more or less emphasis on operations outside of Europe. Provide supporting tios, and narrative. 2
EXERCISE 68 Should Volkswagen Deploy More (or Less) Resources Outside of Europe? Purpose As indicated in the opening chapter boxed insert, Volkswagen (VW) receives more revenue from out- side its home base of Europe than from inside Europe. This exercise gives you practice analyzing do mestic versus global revenue base so that more effective strategies can be formulated and implemented. Instructions Step 1 Go to the VW's website and review the company's most recent Annual Report. Be careful to note the financial management, and marketing information available for each geographic 212 STRATEGIC MANAGEMENT Step 2 Step 3 region. Let all regions outside Europe, for purposes of this exercise, be referred to as Global and Europe be referred to as domestic for VW Go to www.finance.yahoo.com and review the last 45 days of Headlines for VW public information related to VW as well as to General Motors (GM), Food, How Prepare a three-page executive summary to reveal whether you feel VW she more or less emphasis on operations outside of Europe. Provide supporting tios, and narrative. 2
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
SOLVE EXERCISE 6-B
Transcribed Image Text:ASSURANCE OF LEARNING EXERCISES
EXERCISE 6A
Develop a Corporate IFE Matrix for Volkswagen Group
Purpose
Volkswagen (VW) Group is featured in the opening chapter case as a firm that engages in excellent
strategic planning despite its recent legal/ethical pollution fiasco. VW has four major geographic busi-
ness segments. Each of these divisions of VW would prepare their own IFE matrices, which would be
assimilated to develop an overall corporate IFE matrix. This exercise gives you practice developing
divisional IFE matrices and assimilating those into an overall corporate IFE matrix.
Instructions
Step 1
Step 2
Step 3
Step 4
Review VW's most recent Annual Report in regards to the company's four geographic busi-
ness segments, which are North America, South America, Asia-Pacific, and Europe.
EXERCISE 68
Should Volkswagen Deploy More (or Less) Resources
Outside of Europe?
Instructions
Step 1
Review the latest S&P Industry Survey for companies that produce and market automobiles.
Develop a divisional IFE matrix for each of VW's business segments.
Assimilate your divisional IFE matrices into an overall corporate IFE matrix for VW
Purpose
As indicated in the opening chapter boxed insert, Volkswagen (VW) receives more revenue from out-
side its home base of Europe than from inside Europe. This exercise gives you practice analyzing do-
mestic versus global revenue base so that more effective strategies can be formulated and implemented.
212
Go to the VW's website and review the company's most recent Annual Report. Be careful
to note the financial, management, and marketing information available for each geographic
STRATEGIC MANAGEMENT
Step 2
Step 3
region. Let all regions outside Europe, for purposes of this exercise, be referred to as Global,
and Europe be referred to as domestic for VW.
Go to www.finance.yahoo.com and review the last 45 days of Headlines for VW
public information related to VW as well as to General Motors (GM), Ford, Hon
Prepare a three-page executive summary to reveal whether you feel VW she
more or less emphasis on operations outside of Europe. Provide supporting
tios, and narrative.
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