You are hired as an assistant brand manager for a popular consumerproduct. One day in an emergency meeting, the brand manager informsthe group that there is a problem with one of the suppliers and that hehas decided to send you over to the manufacturing facilities toinvestigate the problem. When you arrive at the plant, you learn that akey supplier has become increasingly unreliable in terms of quality anddelivery. You ask the plant manager why the plant doesn’t switchsuppliers, because it is becoming a major problem for your brand. Heinforms you that the troubled supplier is his cousin, whose wife hasbeen very ill, and he just can’t switch right now. What course of actionshould you take?

You are hired as an assistant brand manager for a popular consumerproduct. One day in an emergency meeting, the brand manager informsthe group that there is a problem with one of the suppliers and that hehas decided to send you over to the manufacturing facilities toinvestigate the problem. When you arrive at the plant, you learn that akey supplier has become increasingly unreliable in terms of quality anddelivery. You ask the plant manager why the plant doesn’t switchsuppliers, because it is becoming a major problem for your brand. Heinforms you that the troubled supplier is his cousin, whose wife hasbeen very ill, and he just can’t switch right now. What course of actionshould you take?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.5: Price And Perception Of Quality

Problem 1LO

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