PPC Social ads Email marketing PR & Events Cost $60M $175M $50M $75M Impression 135M 126M 110M 140M ✓ Calculate CPAS for each channel. Click 7M 5.4M 6.48M 5.1M o PPC: $60m/500k %= $120m o Social media: $175m/2.3m-120m o Email marketing: $50m/0.3m=166.66m o PR&Events: $75m/0.2m-375m Conversion 500K 2.3M 300K 200K
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- 1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.ng Give an example of a professional athlete's celebrity endorsement as well as advertising featuring a collegiate athlete... Briefly compare and contrast the two marketing approaches. < Previous APR 240 M ty N MacBook Pro Next▸1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations
- 1. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your companyâs offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E â Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each questionWe made our own company its called BullsEye Co. its a promotion business that promotes Spotify. we need to create our own STP can you tell me what information I am missing so you could help me?Blockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the country. Then, Netflix emerged with a novel idea: rather than making people go to the video store, Netflix introduced a monthly subscription model. This exemplifies Blockbuster being preoccupied with its products and losing sight of the critical consumer needs. In marketing, we call this O a. value proposition O b. marketing concept C. societal marketing concept O d marketing myopia
- I need help explaning the quehstion and showing it step by step 4. Selling expenses are expected to be about 12 percent of sales and Sue is expecting to undertake extensivemarketing and promotion efforts throughout Texas after the business is opened. It is expected that theseadditional promotional expenses will be about $50,000 in 2013 only.Since you guys keep rejecting me question due to complexity, just identify the promotion of the 4Ps marketing mix of the company Dairy Queen. Don't just give me the definitions,list them and describe them.Put it in your own words. Use references from 2018-2021 and cite them. I included an example for the company Kobo. Please do exactly like the example (only for Dairy Queen). THIS IS NOT AN ESSAY so you better not reject my question. I really need help with this. Plz help me. It should also be based in North America.As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.B) How hard would it be to effectively integrate and coordinate your overall campaign?
- From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.1. What are the differences between traditional marketing and internet marketing ? 2. How do search engines work to rank a website on the search engine results page? 3. Describe the process of on-page Search Engine Optimization (SEO). 4. What is Search engine marketing (SEM) and how can it help businesses online? 5. In search engine marketing how is the order of 4 paid advertisements calculated? 6. What is display advertising and how does it differ from text/search advertisements? 7. What are the qualities of a well-designed website ? 8. Define what bounce rate is and possible reasons for why websites get bounce rate. 9. What are the types of data collected and analyzed by Google Analytics and how does analyzing these data help businesses online? 10. How can brands benefit from content marketing?Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?