Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what type of business is Pepsi Co and what are the primary products
Expert Solution
Step 1 Introduction
Pepsico is an American based global brand that serves the customers with beverages, snacks and other food products. Its headquarter is situated in New York.
PepsiCo got its name by the soft drink of carbonated water called as Pepsi. It got its name by the word pepsi and cola. Cola is the flavour of the soft drink of pepsi.
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