Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Individual Branding
Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.
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what type of business is Pepsi Co and what are  the primary products

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Step 1 Introduction

Pepsico is an American based global brand that serves the customers with beverages, snacks and other food products. Its headquarter is situated in New York. 

PepsiCo got its name by the soft drink of carbonated water called as Pepsi. It got its name by the word pepsi and cola. Cola is the flavour of the soft drink of pepsi.

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