Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five.   Discuss how 3 individual factors might be relevant to their purchasing decision.  Discuss how 3 group factors might be relevant to their purchasing decision.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
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Consider the scenario of a consumer purchasing a new vehicle. They have access to reasonable vehicle financing, so there are many options available to them. They’re buying the vehicle as a family car for their family of five.

 
  1. Discuss how 3 individual factors might be relevant to their purchasing decision. 
  2. Discuss how 3 group factors might be relevant to their purchasing decision. 
 
 

 

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