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- DESCRIBE 2 different commercials and their products /services. State and DESCRIBE who was the intended target market. What element in the commercial was intended for the target market and how did it hook him/her? How could they have marketed that same product to a new group of consumers?What impact does program involvement have onthe attention paid to commercials embedded in theprogram?The question is in the attached image. Thank you.
- b) Do you think emotional TV ads are effective? Why or why not?13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…What is considered to be the "holy grail" of online advertising? Group of answer choices Being able to determine repeat customers to an online retailer Being able to determine exact spending habits of the 18-35 year old demographic Being able to determine which Web browsers elicit the most ad revenue Being able to determine purchases generated by online ad campaigns
- How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Explain.This illustration helps to explain what? Deceptiveness Number of years Fine print disclosures Substantiation Corrective Advertising Puffery Unfairness Spoofs Cease & Desist Order Residual Decay4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal
- For years, Bayer aspirin advertised that it contained 'the ingredient that doctors recommend most.' This is an example of Question 13 options: ambiguity psychological appeals exaggeration concealment of facts3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Are you aware of the subtle message involved in the ad?Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…