Customer satisfaction is the desired result of any supply chain management strategy. Q.1 -  Explain to the managers of Converse, the relationship between flexibility, inventory, and customer satisfaction. Q.2 - Converse sneakers are produced in Indonesia. Identify the most suitable method of transport to be used for delivery from Indonesia to stores in South Africa. Motivate your answer. Q.3 - Would the following warehousing activities be necessary for Converse’s business? • Storage • Bulk breaking Explain your answer

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Customer satisfaction is the desired result of any supply chain management strategy.


Q.1 -  Explain to the managers of Converse, the relationship between flexibility, inventory, and customer satisfaction.

Q.2 - Converse sneakers are produced in Indonesia. Identify the most suitable method of transport to be used for delivery from Indonesia to stores in South Africa. Motivate your answer.

Q.3 - Would the following warehousing activities be necessary for Converse’s business?
• Storage
• Bulk breaking
Explain your answer

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