Write a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.
Write a short explanation to this question: When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 1DYMP
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Write a short explanation to this question:
When evaluating alternatives, consumers may go through three types of choice processes (affective, attitude-based, and attribute-based). Please select three products/services (different to the one described in class) that reflect each of these choice processes and describe the consumer decision scenarios for these products.
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