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A brief explanation of the unfulfilled need that your new venture seeks to satisfy and a brief description of the product/service concept
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- Select a product from one company. Which dimension of service quality is most important, and why?Choose a product or service and identify features of the three levels: Core product/service, Actual product/service and Augmented product / service. Explain BrieflyWhat are the primary differences between products and services? Give illustrations of the differences that you identify. Give an original example of a hybrid offer.
- Finally, what strategies will you adopt at different stages of your product/service life cycle and how will you build a strong customer relationship to gain a high market share?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?Why do new products fail? Pick an example of a product and a service that has failed and discuss the reasons for their failure.
- How does external service value lead directly to satisfied customers?What are the core benefits should a product/service provides?Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanation
- Discuss various sources of product or service ideas; Discuss methods for generating new product or service ideas; Discuss how to conduct an initial screening of business ideas and opportunitiesMarketers are of the view that "Designing a service is difficult from designing a product". Explain this statement in reference to a product and service development processidentify the product or service which you would want to introduce and classify whether this product or service is a conventional or and innovative business