Consumer Decision Making Process:    1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes   Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making  process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Consumer Decision Making Process: 
 
1. Problem Recognition
2. Information Search
3. Alternative Evaluation
4. Outlet Selection and Purchase
5. Post Purchase Processes
 
Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making  process above, in detail. Would one skip any of these stages?

Which stage is most important for marketers? Does this depend on which product is being marketed? 

 
 
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