Learning Activity - Marketing 2150 Spring 2020 Chapter 9 - Pricing Breaking Even with Touché Toiletries In this learning activity, we will develop skills related to discussing the value of break-even analysis and conducting break-even calculations. Break-even analysis is a technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output. The break-even point (BEP) is the quantity at which total revenue and total cost are equal. Profit comes from any units sold beyond the BEP. The break-even point (BEP) is calculated as follows: BEP = FC/(P - UVC) BEP = Fixed Cost Unit Price - Unit Variable Cost Using the Break Even Point Formula listed above, complete a break even analysis for the following scenario: Touché Toiletries, Inc., has developed an addition to its Lizardman Cologne line tentatively branded Ode d'Toade Cologne. Unit variable costs are 45 cents for a 3-ounce bottle, and heavy advertising expenditures in the first year would result in total fixed costs of $900,000. Ode d'Toade Cologne is priced at $7.50 for a 3- ounce bottle. How many bottles of Ode d'Toade must be sold to break even? Suppose that marketing executives for Touché Toiletries reduced the price to $6.50 for a 3-ounce bottle of Ode d'Toade and the fixed costs were $1,100,000. Suppose further that the unit variable cost remained at 45 cents for a 3-ounce bottle. (a) How many bottles must be sold to break even? (b) What dollar profit level would Ode d'Toade achieve if 200,000 bottles were sold?

A clothing retailer priced a shirt at $54.  New styles were coming in, so the price was reduced 25%. Two months later, as the season was coming to a close, the price was reduced an additional 30%.  Calculate the reduced price, after the second markdown.

Five  conditions in which skimming pricing would work well

can you please help me how to  find the 3 different pricing strategies that the Royal Ontario Museumuses and how are they used on the meusem ?

Compute the given data using Cost Plus Pricing and Mark Up Pricing Approaches Given Data: Product Cost = P200.00/Unit Desired Rate = 30% Quantity = 50,000 Units *Note: If there are decimal answers, Round it off to two (2) decimal places. clear and complete solution

Now that you know how yield management pricing works, let's conduct research to identify other industries besides airlines and hotels that use yield management pricing. 1. Conduct research and identify two other specific industries that use yield management pricing. 2. What are some reasons why the companies in the two industries you've identified use yield management systems? 3. In the text box, limit your writing to between 250-300 words (use effective paragraphing rather than one dense block of text) 4. Provide a link to the website sources you discuss here.

Discussion of the concept of strategic pricing and the role of the RM in it.

First review the topics below and select one. Once selected, include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that can be confusing.  How pricing objectives should guide strategy planning for pricing decisions. Setting the price level for a product in the early stages of the product life cycle. Variations of a price structure, including discounts, allowances, and who pays transportation costs. The role of price in obtaining a competitive advantage by offering target customers superior value. The legality of price-level and price-flexibility policies. How most wholesalers and retailers set their prices by using markups. Advantages and disadvantages of average-cost pricing. How to use break-even analysis to evaluate possible prices. The advantages of marginal analysis and how to use it for price setting. Demand-oriented factors that influence price setting. Elements of the marketing strategy planning process…

A phone manufacturer is determining a price for its product, using acost-based pricing strategy. The fixed costs are $100,000, and thevariable costs are $50,000. If 1,000 units are produced and thecompany wants to have a 30 percent markup, what is the price of thephone?

Learning Activity - Marketing 2150 Spring 2020 Chapter 14- Customer Relationship Management Google, Datamining, and You. In this learning activity, we will develop skills related to defining data mining and customer lifetime value, and explaining why each is important. Database marketing (using data mines) is a process of analyzing customer patterns and insights to make better marketing decisions. Data mining can spot trends and other nuggets of information that the company may not have been aware of. To get a good example of how a company can increase the customer lifetime value of an individual using data collected in a database, try searching out just what Google knows about you! Follow the steps outlined below to access the data mine that Google has developed about you. Using that information, reply to the questions that follow. Accessing Your Google Data Mine. Go to your Google Account. On the left navigation panel, click Data & personalization. Scroll to the Things you can create…